Studio Study — Self-initiated work created to show the brief, decisions, and deliverables. It is not presented as client work and carries no commercial result claim.
Brief
Create an imaginary casual trail-club graphic that feels welcoming rather than technical or performance-driven.
Constraints
- No real club or park identity.
- Friendly rather than elite tone.
- A reduced version must survive small placement.
Design decisions
The identity phrase is primary; a simplified ridge supports the silhouette; secondary copy is removed from the smallest usage.
Deliverables shown
Full apparel graphic, simplified small-use version, color plan, and production note.
Evidence limit
The artifact is evidence of creative reasoning and file preparation, not buyer demand or sales.